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Cyngor Sir Ynys Môn - Isle of Anglesey County Council

Urgent safety alert for baby self-feeding pillows

The Office for Product & Safety Standards (OPSS) have issued an Urgent Safety Alert for baby self-feeding pillows and is urging the public to stop using them immediately and dispose of them safely. 

Baby self-feeding pillow products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of a caregiver holding the bottle and controlling the feed. This is inconsistent with NHS guidance in relation to safe bottle feeding. When used as intended, even whilst under the supervision of a caregiver, it could lead to immediate, serious harm or death from choking or aspiration pneumonia.

Businesses selling these products must immediately remove them from the market as they cannot comply with the safety requirements under the General Product Safety Regulations 2005.

The OPSS are happy to support with any Product Safety Database related queries.

If you see this product for sale locally on Anglesey, please report to us here in Trading Standards (

If you have any further queries or see them for sale outside of Anglesey, please contact the Citizens Advice Consumer Helpline on 0808 223 1133.